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Your Olive Oil’s Passport Sticker: When ‘Extra Virgin’ Becomes a Costume

· 4 min read
Laura Martínez
Head of Research & Fact-Checking

You are in the supermarket aisle that smells like nothing at all — yet it is trying to sell you a Mediterranean afternoon. Two bottles stare back from the shelf. Both wear a sun-drenched label. Both whisper “extra virgin.” One carries an Italian flag ribbon like a medal.

You reach for the romance. You almost always do.

Then your thumb catches a sentence in tiny type: “Packed in Italy.”

That’s not the same as “made in Italy.” And in olive oil, that difference is where the entire story hides.