About Us
Learn about our mission to promote European products
The Mission
We Love European Products was born with a clear mission: to empower European consumers to make informed decisions. We believe in supporting the local economy, reducing the transport carbon footprint, and preserving the quality of products made under European standards.
The Creator
Hi, I am Alejandro Asensio, the creator of this application and founder of Kenzilab.
I am an enterprise technology specialist and software engineer passionate about creating technology with a positive impact. Through Kenzilab, my personal playground for side projects, I experiment with automation, data, and optimization to build proof of concepts that solve real problems. We Love European Products is one of these experiments, aiming to bring transparency to consumers.
Research Integrity & E-E-A-T
Every European Score is computed from open product data — primarily Open Food Facts and official EU country-of-origin information — through a transparent, documented methodology rather than manual opinion. The same criteria apply to every product, so scores are consistent and reproducible.
Read our full methodology →Our Origins
With the rise of globalized products and growing commercial tensions, it has become increasingly important to understand the true origin of what we consume. Europe has a rich history of craftsmanship, innovation, and strict quality standards, but identifying genuinely European products is often challenging.
EuProductScore was born from this challenge. What started as an experiment in modern development quickly evolved into a platform dedicated to bringing transparency to the European market. Our goal is to empower consumers to support local manufacturing, reduce transport footprints, and easily find alternatives that contribute to the European economy.
Our Vision & Roadmap
EuProductScore is continuously evolving. Our long-term vision is not just to provide transparency, but to actively facilitate sustainable and local consumption.
In the future, we aim to recommend high-scoring European products available in stores near you. By highlighting local businesses and their commitment to our project, we hope to make discovering and purchasing truly European products easier than ever.