The Wholegrain Cereal That Outsourced Your Breakfast
· 3 min read
It is 07:11, and your kitchen is doing what Europe does best: turning routine into ritual. A mug. A spoon. A box that promises a clean start to the day. "WHOLEGRAIN" in bold letters, like a passport stamp for health.
But the modern cereal aisle is not a place where food simply sits. It is a theater where ingredients wear costumes. And "wholegrain" is one of the most profitable costumes of all.