The Unsold Jacket That Finally Got a Deadline
· 3 min read
At 21:07 on a rainy Tuesday, someone in Europe closes a warehouse ledger and writes the line every fashion business used to love: unsold stock, to be cleared. For years, that line often ended in destruction, not discount. But on February 9, 2026, the European Commission made the direction unmistakable: large companies can no longer treat unsold clothing and footwear as disposable bookkeeping.