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The ‘Designed in Europe’ Haircare Myth: When Heritage Becomes a Label

· 3 min read
Laura Martínez
Head of Research & Fact-Checking

You are standing in a bright bathroom, towel on your head, reading a label that whispers “designed in Paris” in elegant type. The bottle looks European, the scent sounds European, and the price suggests European. It feels like a passport stamp in your palm.

But what if the passport is just a sticker?