2 posts tagged with "pets"

When you buy treats for your dog or cat, you likely look for words like "Natural," "Healthy," or "Premium" on the front of the package. You might also trust a brand because of its long-standing European heritage. But have you ever flipped the bag over to see exactly where those treats were manufactured?

At EuProductScore, our analysis of the pet product sector reveals a concerning trend. While premium dry food often stays within European borders due to logistical costs, the highly profitable pet treat and wet food market has seen massive offshoring. Many iconic "European" pet brands have quietly moved their manufacturing entirely outside the EU.

Here is why this matters, the risks involved, and how to ensure your pet is actually consuming products that meet European safety standards.

When it comes to feeding our pets, the origin of the ingredients matters just as much as it does for our own meals. The European Union has some of the strictest pet food regulations in the world, governed by the European Pet Food Industry Federation (FEDIAF) and stringent EU directives on animal by-products.

Despite these high standards, many popular dog food brands found on supermarket shelves source their ingredients—and manufacture their kibble—outside the EU, often in regions with far more lenient safety protocols. This can lead to concerns about ingredient quality, heavy metal contamination, and inconsistent nutritional value.

If you are looking to invest in your dog's long-term health, upgrading to a premium, European-made dry food is one of the best decisions you can make. Based on our database, here are the top 5 European-made premium dog foods (in the €60–€100 range) that score exceptionally well for ingredient transparency and manufacturing integrity.