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The Family Pack That Shrunk While You Were Distracted

· 3 min read
Laura Martínez
Head of Research & Fact-Checking

It is 18:42 in a supermarket aisle, and the trick works because you are tired. The box still has the same colors, the same cheerful promise, the same "family" label in oversized letters. Your hand remembers the product before your eyes re-check the weight. You put it in the basket and move on.

That is the modern European price story in one gesture: not always a price increase you can see, but a quantity change you are not meant to notice.