One post tagged with "sweden"

IKEA is a global icon, synonymous with Swedish design, meatballs, and the unique challenge of assembling flat-pack furniture. The blue and yellow logo feels as Swedish as ABBA. But in a world of complex global supply chains, how much of the IKEA we know is truly rooted in its country of origin?

At EU Product Score, we don't just look at a brand's marketing; we analyze its core components through our European Score methodology. We decided to apply this framework to IKEA's business model to answer a common question: "Is IKEA really Swedish?"

The answer, like a piece of flat-pack furniture, is more complex than it first appears.