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The Vitamin Gummy That Outsourced Your Health

· 3 min read
Laura Martínez
Head of Research & Fact-Checking

It is 08:12, and your day begins the modern way: not with a doctor, not with a pharmacist, but with a gummy. It tastes like fruit. It looks like candy. It promises energy, immunity, focus and a calmer version of you.

Europe did not invent the vitamin. But Europe did invent the idea that trust is a competitive advantage. And that is exactly why the supplement aisle is now full of products that feel European while quietly operating like a global import business.