Beurre demi-sel (80 % MG) - European Score 100/100

European Score analysis

Monoprix's Beurre Demi-Sel achieves a perfect European Score of 100, outscoring 70% of the 40 pasteurised butters assessed. The breakdown assigns 35 points to company headquarters, 35 to manufacturing, 15 to distribution, and 10 to ingredients. Proximity earns 5 points. Certifications score 0, as no organic or PDO mark accompanies this product. Labels include green dot, Made in France, and the Eco Emballages mark, the latter indicating enrolment in a French packaging recovery system.

Manufacturing is confirmed at a Lactalis-operated facility in Retiers, Ille-et-Vilaine, Brittany — a region strongly associated with French butter production. Brittany is explicitly named as the manufacturing region, adding geographic specificity to the domestic production claim. No ingredient origins are separately declared, but the manufacturing location in a traditional butter-producing region is noted, though the fact sheet does not separately confirm local milk sourcing.

For a European-minded shopper, this butter delivers a straightforward domestic French production story, backed by a full score across all non-certification criteria. The Breton manufacturing location is a positive signal given the region's heritage in dairy production. At the 70th percentile, it performs in the upper third of pasteurised butters. The absence of certifications is consistent with a standard retail own-brand positioning, and shoppers seeking organic or PDO status will need to look elsewhere in the category. The packaging recovery labels add a modest environmental accountability dimension for those who consider end-of-life impact.