Zwieback Original - European Score 100/100

European Score analysis

Migros's Zwieback Original is a Swiss rusk product achieving a perfect European Score of 100. The breakdown gives 35 points to company headquarters, 35 to manufacturing, 10 to ingredients, 15 to distribution, and 5 to proximity, with certifications scoring 0 as no labels are recorded. The product is manufactured by Midor AG in Meilen, Switzerland, and is sold across France, Germany, and Switzerland, covering a coherent central European distribution zone. No certification labels are present. Within the rusks category, which contains 139 products, this rusk ranks above 96% of its peers — an exceptional position placing it at the very top of a large and competitive category. The high percentile reflects the advantage of a fully Swiss supply chain with a traceable manufacturing address in a category where many competing products are manufactured outside the closest geographic tier. For a European-minded shopper, the Midor AG facility address and Swiss provenance provide a high level of supply chain transparency. The 96th percentile rank is a compelling signal that this product outperforms the vast majority of rusks on the European Score framework, despite the absence of formal certification credentials.