KEX CHOKLAD - European Score 100/100

European Score analysis

Cloetta's KEX Choklad achieves a perfect European Score of 100, placing it in the 93rd percentile within the chocolate biscuity bars category, which contains 69 assessed products. This is a strong result in a moderately sized category. The breakdown shows company headquarters and manufacturing each at the maximum 35 points, distribution adding 15, and proximity contributing 5. Certifications score 0 in the formal sense, though the product carries Rainforest Alliance certification for its cocoa, as well as a Pure Cocoa Butter label. The company is headquartered in Estonia according to the fact sheet, and origins are declared as Sweden, with no manufacturing location specified. The ingredients sub-score of 10 is the maximum. For a European-minded shopper, the score reflects that both the brand's corporate home and the declared ingredient origin — Sweden — are firmly within Europe. The Rainforest Alliance certification for cocoa is a meaningful sustainability indicator for a raw material that cannot be sourced in Europe; it signals that the non-European agricultural component meets independently verified environmental and social standards. No manufacturing location is declared, which limits full supply chain transparency. The corporate presence in Estonia and Swedish origins give this product a clear Northern European character. At the 93rd percentile, KEX Choklad stands as one of the strongest-performing chocolate biscuit bars assessed, reflecting both its European structural alignment and the credibility of its cocoa sourcing credentials.