2 posts tagged with "streetwear"

If you've ever seen someone wearing a jacket with a large Norwegian flag patch on the chest, chances are it was a Napapijri. The name sounds vaguely Finnish or Nordic. The iconic Norwegian flag is impossible to miss. The brand positioning suggests Arctic exploration and extreme cold-weather gear.

If you walked down any British high street in the 2010s, you would have been swarmed by people wearing coats adorned with mysterious Japanese characters. The brand "Superdry" became a ubiquitous symbol of urban cool, blending vintage Americana styling with a distinct Tokyo edge.