One post tagged with "ice-cream"

If there's a Mount Rushmore of foreign branding, Häagen-Dazs would be carved right in the centre. This is the brand that didn't just use the foreign branding playbook—it wrote the playbook. Every premium ice cream, every faux-European cosmetics line, every fake Japanese streetwear brand owes a debt to a Jewish immigrant sitting at his kitchen table in the Bronx, muttering nonsense syllables until he struck marketing gold.