L'Occitane en Provence: The Authentic Brand That Mastered the Art of Myth
· 5 min read
In a series dedicated to brands that fake their foreign heritage, L'Occitane en Provence presents a unique and fascinating case. Unlike Häagen-Dazs or Superdry, L'Occitane is genuinely French. It was founded in Provence, and its products are still largely made in France. So why is it included in a series about "fake branding"? Because L'Occitane is a master of a more subtle, and perhaps more effective, form of marketing deception: strategic exaggeration.